5 golds, 2 silvers, 3 bronze.
And not a steroid in sight
Accustomed as we’ve become at winning a Transform Award or two, last night’s booty took even us by surprise. With four golds for our work on Outsmart and one for our work on OneFamily, we did a China and took first place in the medal tally. An achievement brought even more into focus by the assembly of the superpowers of the industry made to sit and watch as we pummelled the podium at their expense. In the past we’ve been quite humble about the 25 awards we’ve amassed, but today my friends, we shout it loud and we shout it proud: WHEN IT COMES TO BRAND TRANSFORMATION, NO ONE COMES CLOSE. Ooh that feels good.